How to Speak Effectively When Selling Intangible Benefits
Value Matters No Matter What You Do! I recently attended an art gallery opening, something I hadn't done in some time. I was looking forward to it, not just for the social experience, but also because my college degree was in painting. Then add to it an exhibit called "Inspired by Italy" (to which I love to travel) had me looking forward to it. Arriving and being offered a glass of Prosecco made it start off enjoyable. La vita bella, right? The art was varied, some of which